Visual Communication is a quarterly, peer-reviewed academic journal publishing top research in visual studies. It welcomes contributions from scholars in anthropology, sociology, history and scientific research.


What is visual communication?

Visual communication is communication through a visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon.


How does visual communication work?

At its core, visual communications effectively uses images to persuade, entertain, inform, and enlighten an observing audience of products, ideas, and messages. Graphic designers, advertising designers, art directors, and visual artists all utilize various forms of visual media to communicate their ideas to their desired audiences. Degree programs in visual communications often offer core classes that illustrate the fundamentals of the field, which may include study in business, conceptual development, and communication theory. Visual communication is prominent in advertising through various visual media, including websites, television, and print publishing.